Associate Creative Director

What happens when Jordan becomes... just a shoe?

Creating a new vision of the brand for those who never saw MJ fly. 

A vision that champions the new fearless ones who leap beyond legacy, fear, MJ and anything that came before, until they find themseleves flying beyond their wildest dreams





The film was accompanied by the biggest OOH at Salt Lake City's Allstar weekend, towering over the city's main interaction.
Role: Lead Creative
Agency: Uncommon 
Output :TVC, Social, and the biggest OOH in america